Mushure mekushandiswa kwemutemo mutsva wemwana wechipiri, zvinotarisirwa kuti muna 2018, vacheche venyika vanotarisirwa kudarika mamiriyoni makumi maviri.Maererano ne "Data Insight Report" yakapiwa naAvery Consulting, pamuviri weChina uye indasitiri yevacheche inotarisirwa kudarika 2 trillion yuan muna 2017. Asi dambudziko nderokuti misika iyi yakagara yakazadzwa.Kurwisana nemhando dzekare, uye kutarisana nenhamba huru ye "spoilers" itsva, melee, isingadzivisiki.Mumamiriro ezvinhu akadaro, apo pakupedzisira mikana yemakwikwi?
Strategy guru Trout akambotsanangura zvakajeka kukosha kwe "brand competition": "Chiratidzo chechokwadi izita kana chiratidzo mupfungwa dzemutengi chinomiririra chimwe chikamu. mupfungwa dzemutengi; mucherechedzo unoitirwa kuratidza chikamu. Masangano anoshambadza nevashambadzi vemakambani, kazhinji, vanonyanya kusimbisa pfungwa ye'brand kuvimbika', iyo iri kurasisa pachayo."
Muchokwadi, mabhureki ari kufamba akasimba uye akamira kunze muindasitiri yaamai nevana ari "kugovera mapoka matsva kana kutsanangurazve mapoka" semashiripiti ekubudirira, achipa vatengi "kukosha kutsva muchikamu".Uye iyo brand "Beilaikang" inopa muenzaniso wakanaka wekurudziro yekushandurwa kwemabhizinesi echinyakare.
Beilaikang yakaita danho rakasimba rekushandisazve nzira yayo yekumisikidza mhando pamberi penzvimbo inotyisa yemakwikwi.Kutanga, vakabatana nemauto nenyanzvi dzekudzivirira kubva kuUS, Japan, Hong Kong neShanghai kuti vatsanangure zvakajeka izwi rekuti "maternity" sezwi rinonzwisisika: "vakadzi mumavhiki masere vasati uye mavhiki masere mushure mekusununguka."Izvi zvakakonzera kugadzirwa kwenhevedzano yezvitsva;Pamusoro pezvo, Beilaikang inobatanidza zvikoro zana nemakumi manomwe nembiri zvine chiremera zvevanaamai nevacheche uye inoshandisa nhamba yeruzhinji yeWeChat neAPP kuita zvishoma nezvishoma kubvunza nyanzvi yepamhepo uye chikuva chekutsigira amai.
Sarudzo iyi yakabudirira yakaita kuti Beilaikang ave mumwe wevatungamiriri muindasitiri yaamai nevana muChina uye yakaratidza kuti "chikamu chitsva chemusika / tsananguro yechikwata chitsva / kubudirira kwechigadzirwa" chinounza kukosha kutsva kune vatengi ndicho chakavanzika chekukunda mumakwikwi.
Nguva yekutumira: Mar-10-2022